Selling Wit: Comebacks Inc.

Visual Identity Design + Brand Strategy

If I insulted you right now, would you be able to think of a quick and witty comeback?

Introduction: Welcome to the world of Comebacks Inc., where the intangible becomes tangible. In our week-long classroom assignment, our mission was to breathe life into an intangible item and develop a captivating visual identity and brand strategy. For this ambitious endeavor, I chose to embark on the exciting journey of selling comebacks.

Client: Our esteemed clients for this project were none other than our professors, who challenged us to push the boundaries of our creativity and strategic thinking.

Goals and Objectives: My goal was to transform comebacks into a coveted product by developing a relatable visual identity and showcasing their value for confident self-expression. I aimed to create a market, generate demand, and supply our audience with the witty ammunition they crave. Welcome to Comeback Inc., where brilliance meets banter and repartee reigns supreme.

Introduction

Brand Strategy

Brand Purpose and Values:

Comebacks Inc. is dedicated to training and equipping individuals with the art of comebacks. Our purpose is to empower people to handle insults with ease, fostering self-expression and building resilience. We believe that everyone deserves to feel confident in any situation, armed with the ability to respond effortlessly and brilliantly.

Target Audience:

The target audience for Comebacks Inc. includes individuals seeking to enhance their ability to respond confidently and wittily to insults or challenging situations. This encompasses personal development seekers, professionals in customer service or public-facing roles, students/young adults, public speakers/entertainers, and humor enthusiasts.

Brand Positioning:

Comebacks Inc. positions itself as the ultimate authority in mastering comebacks. With a unique blend of wit, humor, and expertise, we empower individuals to handle insults with confidence and finesse. As the trusted companion for personal growth and resilience, Comebacks Inc. transforms the way people navigate verbal exchanges, enabling them to thrive in any encounter.

Brand Identity Design

Logo Design

The laughing skull with a crown in Comebacks Inc.'s logo embodies the brand's wit, humor, and fearless spirit. It evokes a lighthearted and playful tone while symbolizing the brand's mission to empower individuals. The crown signifies authority, positioning Comebacks Inc. as the go-to resource for mastering comebacks.

This visually striking logo combines seriousness and playfulness, leaving a lasting impression. It captures the essence of responding confidently to insults while embracing humor, showcasing the brand's wit, confidence, and transformative power.

Brand Identity

Logo Construction

The construction of the Comebacks Inc. logo involves a carefully crafted geometry that enhances its visual impact. Utilizing vector graphics ensures scalability and adaptability across various applications, maintaining clarity and sharpness. The logo's symmetrical nature, with approximately 70 percent symmetry, creates a sense of balance and harmony.

This symmetry fosters visual appeal and an inherent connection with the audience. The laughing skull's contours and the intricacies of the crown are precisely proportioned, providing a cohesive and visually striking representation.