Srinidhi Meenakshi VU
Vichitra Printed Textiles
Visual Identity Design + Brand Strategy
Wrap Yourself in Unconventional Expression: Where Quirk Meets Fabric, Vichitra Unleashes Your Unique Style.
Introduction: Vichitra is not your ordinary textile brand. It's a vibrant and idiosyncratic label that aims to keep textile prints current and relevant for the youth. With their distinct, playful, and one-of-a-kind designs, Vichitra is making a mark in the fashion industry.
Client: Our esteemed clients for this project were none other than our professors, who challenged us to push the boundaries of our creativity and strategic thinking.
Goals and Objectives: As a child, I discovered the world of textile prints at platform shops where they sold them. Inspired by this, I merged my passion for prints with a love for quirkiness. While static brand identities are preferred for their recognizability, I believe dynamic identities offers creative flexibility and adaptability for future generations. I decided to try my hand at creating a dynamic identity for a printed textile brand.
Brand Purpose and Values:
Vichitra, known worldwide for its printmaking heritage, brings creative ingenuity and innovation to surface print design. With a focus on staying current, Vichitra seeks offbeat originality to express the creative impulses of the youth. Their goal is to create one-of-a-kind, flamboyant print fashion that communicates identity, quirkiness, and a touch of madness
Brand Research & Brand Ideation
The development of this project necessitated extensive research and a methodical ideation process. To delve deeper into these facets of the process, kindly refer to the links provided below.
Brand Identity Design
Brand Guidelines
Crafted through meticulous analysis, this brand guidelines reflect strategic research and thoughtful ideation. Explore the flipbook embedded below.